Client Introduction

A financial advisor, tired of his 9-5 routine, recently started a marketing agency to capture more business from Facebook Ads. Let us show you how we helped him do it!

The Challenge

To get high-value agency leads within a limited advertising budget without any past data.

The Process

To achieve the numbers we were looking for, 

• We built a new funnel from scratch. 

• Focused on cold audiences (due to a lack of past data). 

• Kick started a CBO campaign with at least 3 ad sets.

• Started off with massive audiences, giving Facebook more room to optimize for the best results.

• Continually tested multiple new creatives and ad copy.

• Conducted 4-6 weeks of RFT testing

The Results

From 14th Oct 2020 to 11th Jan 2021, we

:·     Managed to reel in 106 leads.

·      Attained a minimal Cost Per lead of $47, with a total ad spend of $5,017. 

·      Achieved a lead conversion rate of 90%