Client Introduction

Small Business SEO Case Study. A small business, a firm in Phoenix, AZ needed SEO services to get more traffic and leads. Learn how we did it in this Law Firm SEO Case Study.

The Challenge

·      This client did not have full control of the site when they signed up with us

·      Their site structure was not SEO friendly at all

·      Most of their content was not optimized for any particular keyword

·      Their search visibility was almost non-existent

·      The firm had multiple practice areas but the site was unstructured

·       They had been burnt by the previous SEO company

·      The site’s mobile load speed was improved significantly

Our Strategy

 We did an in-depth audit of the site

 Created a detailed plan to follow and got it approved from the client\

 In the first phase, we resolved all the structural issues of the site

 We also resolved the technical issues to maximize the search visibility

 We fixed the existing content to include the demanded keywords by the client

 We created fresh, unique, and fully keyword-optimized content to gain maximum visibility

 High-quality backlinks were added periodically to strengthen the overall SEO game

 AMP – Accelerated Mobile Pages were created and implemented for the better mobile experience

The Results



 This law firm website was structured for the best results

 The site gained 193% organic traffic within the first 7 months

 The bounce rate dropped from 96% to 68%

 The site was ranked on the 1st page of Google for 21 competitive keywords